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And in 2000, in a somewhat less successful ad campaign that cost perhaps $60 million, the American pharmaceutical industry tried to discredit the Canadian system. While TV ads for drugs do indeed list potential harmful side effects, the slickly produced ads gloss over them so fast, and with such finesse, it creates an overwhelming impression among the public that these potential dangers are all but nothing to worry about. Then, the protagonist demonstrates or tells how wonderful life is while on the drug.
The increases in the sales of the fifty drugs that were most heavily advertised to consumers accounted for almost half the $20. Also, powerful members of the American government, from the President on down, are all lobbied heavily by the cash rich drug companies. Yet, according to a study conducted at the University of California and published in The Wall Street Journal, 60% of the pharmaceutical ads from medical journals violated FDA guidelines. Drug advertising seizes upon any difference, no matter how trivial, to sway doctors to prescribe expensive new drugs with no track records, and doctors readily oblige. But the rules were strict, and the content of the ads was, therefore, limited: Drugs could be mentioned by name, but advertisements that discussed the treatment of specific conditions were required to include a lengthy list of side effects and contraindications (situations in which the drug should not be used).
Prescription Medicines, Side Effects and Natural Alternatives by American Medical Publishing, page 13
30 percent of consumers reported having talked with their doctor about a drug they'd seen advertised., President of the British Homeopathic Medical Association. Most of this advertising is done in medical journals, which also serve as an important source of information for physicians. To the PDR, to drug company representatives who make the rounds of doctors' offices, and to advertising in medical journals.
Death By prescription by Ray D Strand, page 48
The average number of prescriptions per person in the United States increased from 7.
Although the FDA requires advertisers to present a "fair balance," Cheryl Graham, Acting Director of the FDA's Marketing Division, admits that one-half of the journal ads violate this standard. Salesmen and drug company "literature" are where doctors first learn about things like "serotonin imbalances" and serotonin "selectivity.
Its duty, by law, is to set standards for drug advertisements. Suzanne and Robert Fletcher, published a study sharply critical of the pharmaceutical industry, pharmaceutical advertising in the journal declined substantially, and remained lower than usual for months thereafter. Spending on prescription drugs is now the fastest growing portion of healthcare spending in the United States.
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The pharmaceutical-advertising machine seduces doctors, too. In 1991 the drug companies spent a paltry $55 million on advertising drugs directly to consumers." The pharmaceutical companies spend more on this advertising than they spend in research and development of products. Doctors may find this offensive, but detailing works.
Ephedra Fact And Fiction by Mike Fillon, page 178
Hundreds of millions of dollars are spent by pharmaceutical companies to research and then advertise their patented medical drugs to physicians and consumers.
revenues of about $100 billion and worldwide revenues of $300 billion, the pharmaceutical industry is one of the largest, most powerful industries, producing some of the most sophisticated marketing and advertising anywhere." Most doctors in this country are visited on a regular basis by "representatives," salesmen from large pharmaceutical companies.
According to Burton Goldberg's book, Alternative Medicine, paid pharmaceutical advertisements are the main source of the Journal of the American Medical Association's revenues.
5 billion last year from about $330 million in 1999. In fact, they are summaries of after-hours conferences sponsored by pharmaceutical companies.3 billion on DTC advertising in 1998 alone. The increases in the sales of the fifty drugs that were most heavily advertised to consumers accounted for almost half the $20.
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