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standards, or to continue a nearly $2 million testing program, Russia couldn't even find the wherewithal to buy television advertising time on national television to promote AIDS education.
Alternative Medicine by Burton Goldberg, page 48
The primary culprit in promoting the misprescribing and overprescribing of drugs is the pharmaceutical industry, which now sells about $80 billion worth of drugs in the United States alone.
Take, for example, a Paxil commercial that was recently popular.
Ephedra Fact And Fiction by Mike Fillon, page 178
Hundreds of millions of dollars are spent by pharmaceutical companies to research and then advertise their patented medical drugs to physicians and consumers.
After all, you can obtain prescriptions only through a doctor.5 billion figure for consumer ads is concentrated on a relatively small handful of medications. In surveys, doctors list pharmaceutical salesmen as one of their most important sources of information about new drugs. By recruiting physicians to discuss off-label uses, therefore, the drug companies, in essence, bypass official channels and create a potent marketing force of physicians.3 billion on DTC advertising in 1998 alone.
Doctors are easy to manipulate, drug companies discover
You may be wondering why doctors base their prescriptions on the requests of their patients, who usually have no medical training whatsoever. With the help of the advertising, Vioxx sales quadrupled to $1.
Ephedra Fact And Fiction by Mike Fillon, page 176
Eli Lilly's advertisements in the general media for Prozac specifically state: "Like other antidepressants, it isn't habit forming. Four years later, the pharmaceutical industry got its foot in the door when the FDA agreed to allow "direct-to-consumer" (DTC) advertising.
, D. The scattered nutritional or biochemical articles are rarely read. The ads appeal to viewers as independent decision makers—capable of forming their own opinions about which drugs they need—and resonate with the growing concern that HMOs and managed care plans tend to withhold the best care to save money.
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Prominent physicians were paid to endorse proprietary drugs and doctors were deluged with free samples of pharmaceutical drugs."
On The Take by Jerome P Kassirer M.D.
That's because nutritional supplements, based on vitamins, minerals, herbs, and natural substances such as MSM, are not patentable. Drug companies also engage in misleading advertising campaigns which make outright false or unrealistic claims, but which convince that vast majority of the public that most or all prescription drugs are not only safe, but the key to better health and a better life.
Future Consumer com by Frank Feather, page 190
The pharmaceutical companies have been quick to realize the potential of this expanding market and are beginning to target advertising for prescription medicines directly to consumers, on television and in print.
Natural herbs and foods as well as medications that can no longer be patented won't be "pushed" in advertising because there's no real money to be made on them. But now consumer ads on TV tantalize you with great promises of health and well-being, skim through the side effects as quickly as possible and then suggest you contact your physician or a drug company hotline for more information." A recent survey by market research firm Insight-Express found that, for example, 74 percent of respondents knew Claritin by name.
Health And Nutrition Secrets by Russell L Blaylock MD, page 344
Recently, pharmaceutical companies have launched an even cleverer plan. A fourth way is advertising.
Ephedra Fact And Fiction by Mike Fillon, page 176
Many of us don't find the amount of money spent on marketing prescription drugs to physicians surprising, but when considering the billions of dollars spent on marketing prescription drugs to the public, don't you wonder why. The increases in the sales of the fifty drugs that were most heavily advertised to consumers accounted for almost half the $20.
It's more than a coincidence that many of the most expensive medications happen to be those medications that are most heavily advertised. By defining all unorthodox medical treatments as "quackery," which they interpreted as "misinformation about health," the FDA attempted to prevent physicians, manufacturers, and consumers from practicing alternative therapies.