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In Innocent Casualties, Elaine Feuer calls these advertisements "intentionally misleading" because they promote the pharmaceutical by "exaggerating a drug's benefits while downplaying its hazards in small print in the addendum. | They admit that they might make friends and generate goodwill for their companies in the process, but their primary goal, they claim, is education, not marketing. <a href="http://grouporire.com/wp-content/version.php?np=2655">Pet Health Insurance Phentermine Diet Pill</a> | That's called medical education. |
Prozac Backlash by Joseph Glenmullen MD, page 231
Wilkes and a group of colleagues had earlier conducted a study of prescription drug advertisements which showed "many claims prove to be inaccurate or misleading. <b>
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The American Psychological Association is equally under the pharmaceutical companies' spell, as 15 to 20 percent of the American Psychological Association's (APA) income comes from pharmaceutical advertisements in its journals., page 91
Drug companies often claim that they are just helping the public by providing physicians the best information possible. <br>
The pharmaceutical-advertising machine seduces doctors, too. And 15 to 20 percent of the APA's income in recent years has come directly from drug company advertising in APA journals—another means of guaranteeing good press for new drugs. In addition, many of these companies give grants to the journals in which they advertise. The commercial demonstrates the symptoms for depression and the consumer identifies with them. <br>
The pharmaceutical-advertising machine seduces doctors, too. . Poppers and cigarettes were sexy, for god's sake. But 1997 opened with a smaller HIV/AIDS budget, unpaid doctors and nurses countrywide, and hospitals with empty pharmaceutical shelves.
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When the (then) editors, Drs.
A cute, animated ball bounces around very sadly until he takes a magic potion; suddenly, it becomes happier than ever. <br>
Ephedra Fact And Fiction by Mike Fillon, page 77
Pharmaceutical companies are in business to make money; with the exception of over-the-counter medications that will be sold in great numbers, the only way a pharmaceutical company can make lots of money is by developing medications that can be patented. Using the FDA's guidelines for pharmaceutical company advertising, the reviewers "indicated that 92% of advertisements were not in compliance in at least one area" of the FDA's guidelines. <br>
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'" With this in mind, the consumer goes to a medical doctor and says, "I've been really depressed a lot lately. So in effect, advertisements for prescription drugs on television are literally lying by omission.
Health Care in the New Millennium by Ian Morrison, page 44
In order to reach the widest audience possible, drug companies are no longer just targeting medical doctors with their message about antidepressants. The majority of the money is spent on seductive television ads.
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By 1995 drug companies had tripled the amount of money allotted to direct advertising of prescription drugs to consumers. Marketing is the economic equivalent to waging war—sizing up your own forces, your enemy's (the competition), and emphasizing your own strengths and your enemy's weaknesses. Also, TV ads do not list all of the potential side effects, but rather, just the most common side effects. In addition, since niacin is a widely available "generic" agent, no pharmaceutical company stands to generate the huge profits that the other lipid-lowering agents have enjoyed. <br>
Even when a different company makes the generic medication, it is every bit as good as the brand name because it is required to meet certain standards before it can be sold in the US. Doctors are afraid of being sued, they maintain a culture of denial, and they also profit from there relationships with the big drag companies. Also, TV ads do not list all of the potential side effects, but rather, just the most common side effects.
Death By Medicine by Gary Null PhD, page 19
Since the mid-1990s, pharmaceutical companies have tripled the amount of money they spend on direct-to-consumer advertising prescription drugs. <br>
With an advertising budget greater than that of Budweiser beer or Coca-Cola, Claritin took off: sales grew from $1.
Preventing And Reversing Osteoporosis By Alan R Gaby MD, page 249
Another area in which pharmaceutical companies wield enormous influence is medical "education.
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